Web Design for Coaches, Tradespeople & Small Businesses

As a web designer based in Germany, I build websites built with search engines in mind – structured, mobile-optimised and without dependency on page builder systems like Wix or WordPress. My tool: clean HTML & CSS. The result: fast loading times, greater security and full control over your code.

Request your individual website
Example website – Jana Schmidt web design with HTML and CSS, no page builder
Custom HTML/CSS website: Lightweight code, fully responsive, modern contact form – no CMS required

Why Choose a Hand-Coded HTML/CSS Website?

For anyone wanting maximum speed without CMS systems.

Faster loading times, no plugin dependencies, no monthly fees — and a website that's fully yours. Here's what's included:

Core Services

  • Custom layouts with HTML & CSS
  • Fully responsive design
  • PHP contact form with spam protection
  • JavaScript elements: sliders, accordions, cookie banner
  • SEO structure & meta tags
  • Basic GEO elements (structured data, semantic markup for AI-powered search)
  • Setup of required pages: Privacy Policy & Legal Notice (Pages are created — legal text must be provided by you, e.g. via a lawyer or e-recht24.de)

Add-ons

  • Advanced JavaScript (tabs, modals)
  • Performance & loading speed optimization
  • Multi-page structures & landing pages
  • Subtle animations & hover effects
  • Content creation (excl. legal pages)

Why HTML/CSS instead of WordPress or Wix?

Page builders are quick to set up – but they come with dependencies: plugins that go out of date, updates that break pages, monthly fees that add up. A static HTML/CSS website has none of these drawbacks. It loads faster, offers a smaller attack surface and belongs to you entirely – with no ongoing licence costs.

By the way: this website is my own project — no page builder, no WordPress, built by me. So you can see exactly what you'd be getting.

Want a Website

  • that looks professional,
  • that loads fast,
  • that gets found on Google and AI search,
  • without monthly fees for any tool?

I build you a clean HTML/CSS website — fast, lightweight, SEO-ready and without ongoing tool costs. Tailored exactly to your project.

Request your individual website

Frequently Asked Questions about Web Design

What are the advantages of a website without a page builder vs. WordPress?

A website without a page builder loads faster because there's no CMS overhead. It's more secure — no plugins to update or exploit. And it's fully yours — choose your own hosting, no platform fees, no forced updates.

What does a website without a page builder cost?

My hourly rate for web design is 60 €/h. Projects are offered as fixed-price packages depending on scope, number of pages, and whether texts and images are provided by the client. Simple websites start at 1,500 €.

How long does it take to build an HTML/CSS website?

Simple websites are ready in 2–3 weeks. The exact timeline depends on the scope and how quickly texts and images are provided.

What is GEO optimisation and does my website need it?

GEO stands for Generative Engine Optimisation — optimising for AI-powered search like ChatGPT, Perplexity or Google AI Overviews. While SEO targets rankings, GEO ensures AI systems correctly understand and cite your content.

Can I edit my website myself after it's been built?

With basic HTML knowledge, texts and simple content can be adjusted yourself. If you'd rather not, updates can be requested directly — individual changes are straightforward and quick to implement.

Ready to build your website together?

Book a free discovery call without any obligation.

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